This campaign came to life on Facebook and through the Under Armour-owned apps, MapMyFitness and MapMyRun. It tapped into the existing user behavior of earning badges and small prizes to spur friendly competition. And it created a well-spring of people who wanted to play to win, the big prize was some pretty great Under Armour swag, a trip to their state-of-the-art training facility, and a fat savings account from Ally.

Here's a tip: your physical & financial health are connected

You may wonder what a fitness company and a bank have to do with each other? Surprisingly, we learned that when people are physically fit, they have the skill necessary to be financially fit as well.

This insight led us to ask: Why not help consumers Do It Right and get both their bodies and finances in shape for the New Year? 

In one month thousands of people logged workouts, got healthier, and most importantly to Ally—saved money by opening bank accounts during what is typically a sluggish month for banks. All from showing up in an unexpected place, with an unexpected insight: that’s how you Do It Right.