giving machine > VENDING machine.
Working with kids from an after-school arts program, we developed a vending machine that allowed people to give.
This submission to TBWA’s Very Cheap, Very Short Film Festival was awarded 4th place out of over 200 entries from over 51 offices in 35 countries.
We donated Pepsi Refresh Grant of $500 and all the money ($900+) from the Giving Machine to the kids at the Gold Crown after-school program.
redefine the win.
find a way to get BEER to the front of walmart & top of mind.
It was fall and football—college football, especially—was back. Not surprisingly, that is prime time to move beer and within a saturated marketplace.
Plus, being located in the back of the store, many shoppers were not interested in placing a 12-pack on top of an already full cart. The solution: getting beer in shoppers’ carts meant getting it to the front of the store.
Giving shoppers a recycled bag (made of Coors billboards)gave us valuable front-of-store real estate in prime beer-shopping season, and the tote gave us an added brand boost at tailgates through the season.
Results: Highest YOY sell-through of Coors products at Walmart in fall.
